Dr. Vannie Naidoo is a full-time academic and researcher at the University of KwaZulu-Natal, Durban, South Africa, in the Faculty of Law & Management studies. Her field of teaching is in management, corporate strategy, project management, entrepreneurship, research methodology, and marketing. Dr. Naidoo sits on the conference committee board of International Business Conference (IBC) and the conference convener’s board of the International Conference on Business and Management Dynamics (ICBMD). She has presented over 28 papers at international and local conferences. She has published over 27 journal articles in accredited journals and has written over 13 book chapters. She has also recently in 2019, edited a book via IGI Global titled: “Green Marketing as a Positive Driver toward Business Sustainability”. Dr. Naidoo has also graduated more than 23 Ph.D. and Masters Graduates. The research areas pursued by Dr. Naidoo are in the areas of management, marketing, service marketing, entrepreneurship, social media, green marketing and sustainability and ICT’s in management and education.